Sequoia National Park's Crystal Cave
Problem: Most people are unaware that Crystal Cave exists within Sequoia National Park, California.
Solution: Show both worlds, one of which that has not been explored yet.
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Guerilla Advertisement in Elevator Installation
As the elevator moves down to each floor, the realistic video on the walls makes people feel that they are going down into the Crystal Caves.
Commercial Concept for Cable and Social Media Channels
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