Bumbershoot Music Festival 2021
Bumbershoot is an annual music and arts festival located in Seattle, Washington, originally founded in 1971. Within the last few years, this event has been exponentially booking artists within the EDM, emo, rap, and hip-hop genres while decreasing the amount of blues, folk, and jazz performances. The result has been attracting a younger crowd of attendees between the ages of 22 to 25 year olds.
For their 2021 event, I developed a new brand identity inspired by a modern musical rhythm, which targets the millennial generation.